How to Build Social Media Campaign

How to build social media footraceHow to build an effective social network selling campaign By - Gaurav Shah (39) Abstract- tender media is growing rapidly, a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they argon using innovative ways to build buzz, further communication, improve products, and cultivate long-term brand awareness and consumer trust.It doesnt matter whether youre a seasoned producer of award-winning viral campaigns or are entirely learning how to create aFacebookprofile. The beauty of social media is that you dont need experience you only need to learn a few basic rules. Social media is non so much a new idea as it is a way to communicate ideas, and the nature of a good idea hasnt changed. The same marketing principles from 50 years ago apply today they are simply communicated in a different way.The basic principles behind a successful social-media campaign engaging content and authenticity apply wheth er you are launching a celebrity-driven viral campaign or a simple online contest to drive website traffic. calculating the campaign, from concept to content to delivery, is where you can be creative to design a good one requires careful analysis of your goals and your target audiences behavior in monastic order to deliver a message that engages in the most effective and interesting way possible.Still, even with so many variables, most successful social media campaigns are modeled after prototypes that employ proven promotional tactics and conventional marketing psychology. The challenge is not so much in the concept, but sooner in its execution. 1. Raise brand awareness by hosting an online game or contest. 2. Drive valuable traffic to your social network with a free giveaway. 3. modernize consumer loyalty by giving consumers a stake in your brand. 4. Build brand equity by aligning with a higher purpose.