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As a pie-eyed develops its advertising strategy, it must consider three factors The meaning they want to conveythe media available for conveying the subjectthe extent to which the substantial wants to orbicularise its advertising effort (book, p. 657)The promotional material designated in the 4 Ps involves the communication, the personnal selling, the sales promotions, and public realtions. Firstly, as regards communication, Donnar is a B-to-B comp all, so they don t ad for the public. However, they try to convey a strong message to their customers in Australia. The message of an advertisement refers to the facts or impressions the advertiser wants to convey to potential customers. (book, p.657) their message is mainly reliability, dependability and a trade name which is wellknown in china (Catts, C., 2004, email, 5th April) by mentioning awards and certificates awarded in China by numerous agencies. Their global communication policy is think globally, act locally (Catts, C., 2004, email, 5th April) which means that they intent the akin commercials in Australia and in China, but not the same actors. The medium (communication channel) utilise is ATM managers, banks and past relationships (Catts, C., 2004, email, 5th April). Secondly, personnal selling means making sales on the basis of personnal contacts (book, p. 662). This technic is currently used by Donnar wich also use the relationships they have with certain companies in China and abroad to enter the market and use their name for promotion (Catts, C., 2004, email, 5th April) . This way of making promotion is very efficient because it directly relates to something the buyer know.Thirdly, Donnar doesn t make any sales promotions like coupons or in store promotion, because, as we give tongue to before, it is a B to B business which doesn t react as individuals to this kind of incentive. Finally, our company widely use the public relations with an cyberspace site (www.donar.com.cn), Advertiseme nt on banking and ATM management newsletters, conferences all all over the world...The 4th P refers to Place or, commonly, distribution. Distribution involves moving products and services from the firm to the firms customer (book, p. 665). Donar use freight boats shipped from Shanghai and Homg Kong because they have a grinder in Shenzhen. (Catts, C., 2004, email, 5th April). This system present the advantages of being inexpensive and grievous for large products, but is quite slow and indirect (Table 16.4 Advantages and disadvantages of differents modes of transportation for exports and imports, book, p.